Environmental Sensitivity to Form a Sustainable Entrepreneurial Intention

In this paper, the authors aim to analyze entrepreneurial intention and focus on sustainable strategies, which consider responsible use of resources while avoiding strong exploitation materials workers, a long-term approach. This consideration is important in current era, especially when considering that incorrect hypercompetitive approaches implemented among business organizations recent years have caused many problems around world both ecologically socio-economically. research, administered questionnaires 743 university students. These measured considerations future consequences, immediate environmental awareness, personal norms for acting pro-environmental way, attitudes, subjective norms, perceived behavioral control, intentions. When combining these independent, dependent, moderating variables, it emerged way positive influence attitudes; also considered other was determined control Using partial least squares structural equation modeling (PLS-SEM), all proposed hypotheses were verified, with exception between attitudes